How to Use Social Media for PR

🔍 Here's what you can expect:

• Expert insights on the latest trends and best practices in social media PR.
• Real-life case studies showcasing successful PR campaigns driven by social media.
• Practical tips and tools for optimizing your social media presence for PR success.
• Interactive Q&A session to address all your burning questions.

Panelists

Brooke Oliveri is the manager of communications, health outreach, and research for the Suburban Hospital Alliance of New York State.

The alliance is a regional hospital association that advocates on behalf of hospitals that belong to the Nassau-Suffolk Hospital Council (Long Island region) or Northern Metropolitan Hospital Association (Hudson Valley region). The alliance engages key lawmakers and regulatory decision-makers in Albany and Washington to ensure reasonable and rational healthcare policy prevails.

In her role, Ms. Oliveri manages the associations’ communications, community outreach efforts, and research endeavors with an emphasis on digital communications, social media utilization, media cultivation, brand awareness, and content development. 

She also manages the Long Island Health Collaborative, a population health initiative overseen by the Nassau-Suffolk Hospital Council which convenes 300+ hospitals, community-based organizations, health departments, and organizations spanning numerous sectors on a quarterly basis to improve the health of Long Islanders.

Ms. Oliveri is currently serving her second term on the Public Relations Professionals of Long Island’s board of directors, and she also currently serves as the organization’s secretary.

She received a Folio Award from the Fair Media Council in 2023 for her work on the Suburban Hospital Alliance’s Now’s the Time social media campaign, which encouraged parents to get their children vaccinated against COVID-19 during a time when vaccination rates were lagging among youth populations. Ms. Oliveri was also named to Blank Slate Media’s 2024 list of “40 Under 40” professionals from all sectors.

She holds a bachelor of arts degree in mass communications with a minor in English from the University of Delaware.

Jesika Kalika Strategic Marketing & Financial Consultant

As an award-winning creative strategic marketer with over 20 years of experience within the legal and insurance industries and a licensed financial educator, Jesika is always looking for ways to not only improve her craft but to inspire and mentor others along the way.

Jesika’s journey into corporate America began in 2000 when she began working for the nation's largest title insurance company. After graduating from Farmingdale State University, magna cum laude, with a B.S. in Management Technology, she joined a prestigious Long Island law firm, where she remained for 15 years, handling all aspects of marketing and business development.

Jesika helps purpose-driven women, families and businesses thrive. As a strategic marketer, she assists businesses with design, branding, websites, digital strategies, social media, SEO and business development. As a licensed financial educator, she helps families and entrepreneurs understand the importance of financial literacy and money concepts to build a solid financial foundation and create generational wealth.

Awards & Recognitions

• Premier Business Women of Long Island Award by Richner Communications (2023)
• Sheroes Who Make A Difference Award by Women Ignited Now (2022)
• Top 50 Women in Business Award by Long Island Business News (2021)

Speaking Engagements

• Featured Speaker at the WeLead Caribbean's Fifth Annual Women Empowerment Conference "HERStory: Inspiring the Next Generation of Female Leaders" (2022)
• Panelist for Public Relations Professionals of Long Island (PRPLI) webinar with Hofstra University and Newsday on key issues affecting marketing communications and public relations during the pandemic (2021)
• Featured Speaker on “Legal Marketing” for Navigating the Noise Podcast (2021)

Whether you're a seasoned PR professional or just starting out, this event is your chance to level up your skills and stay ahead of the curve in today's fast-paced digital landscape.

Don't miss out on this opportunity to network with fellow industry peers and gain invaluable knowledge to elevate your PR game! Reserve your spot now and let's make waves together! 🌊